If you’ve been reading our recent blogs on sustainable fashion, you might have heard us mention terms such as “landfill fashion” or “throwaway fashion”. We knew when we founded TWAN that we had to break out of the norms in the fashion industry to make sure we don’t contribute to this snowballing problem. Luckily, the shoppers are on our side. We’re starting to see more and more fashion-lovers in the region opting for the sustainable options. After years of buying cheap meaningless clothing, there is now a shift towards timeless style that never goes out of fashion.
A quick scroll on through the hashtag SustainableFashion on TikTok and you might find a lot of creators rejecting trends. “Isn’t following trends what fashion is all about?” you might be thinking. Well, at one point. In 2021 however, we’re all choosing more trend-less, timeless pieces we know we’ll love for years to come.
With this in mind, with each of our collections we ensure that we use shapes and styles which are truly effortless in style and always aesthetic, as well as comfy. We also knew we want TWAN to be accessible, made for anyone and everyone, regardless of age, body shape, or gender.
With the seasons coming and going, and our pieces made of high quality materials we have chosen and carefully sourced for longevity, it’s important to us that you can get your full wear from each piece. Our new limited collection feature classic button up style designs which can be layered or unbuttoned for every type of weather.
Practicality and longevity are two of the fundamental elements of the collection, and this is also true for the colours we’ve chosen for each piece. All items are available in both beige and black, the perfect essentials. The colour beige is so versatile that it should earn the “white t-shirt” status, because it goes with everything! It seamlessly fits into a monochromatic colour palette along with navy and khaki, and it’s anything but boring. As for black, it is effortlessly cool. It makes everything you pair it with look great too.
This limited collection is also the first time in TWAN’s journey we have ventured into button up styles. There’s plenty more we’ve got coming, but for now we’re truly excited to bring you this collection that differs from our other pieces. Don’t forget to tag your looks on Instagram for your chance be featured on our page!